destination guides
How to Be the Best Tour Guide vs. One-Size-Fits-All
In 2024, Bologna welcomed 2.3 million tourists, so the best tour guide must tailor a personal, sensory-rich pitch rather than rely on a one-size-fits-all template. How to Be the Best Tour Guide: Crafting Your Bologna Introduction I start each pitch by mapping Bologna’s marquee sites - Piazza Maggiore,